‘All but die’: US firm questions Kiwi tech’s $113m offshore sale, OIO again delays decision

‘All but die’: US firm questions Kiwi tech’s $113m offshore sale, OIO again delays decision

Serato chief strategy officer Nick Maclaren (left) and CEO Young Ly. Though little-known in NZ, Serato (staff – 160; FY2023 revenue – $40.4m) dominates the global market for DJ software. Photo / Dean Purcell

In an unusual turn of events, a US company has raised concerns about a New Zealand software firm’s pending sale to a Japanese buyer, saying competition in the DJ hardware market would “all but die”

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