FOUR million visits were made to Tourism Fiji website during its 2023-2024 financial year.

The government’s tourism marketing agency said it has achieved record levels of engagement since the introduction of its new website in March 2023, driven by innovative initiatives targeted at improving user experience and expanding global reach.

“Through seamless user experience, strategic Search Engine Optimization (SEO) enhancements, engaging content, and targeted media and campaigns, we’ve not only attracted record-breaking traffic but also increased engagement with our audience,” Tourism Fiji’s head of digital Matt Nicklow said.

“Key strategies implemented include an optimal user experience and visual design aligning with our brand position ‘Where Happiness Comes Naturally’, a robust SEO framework featuring optimised keywords and enhanced technical SEO elements and a content strategy focuses on authentic, inspiring and informative articles.

“Captivating visuals and videos highlighting Fiji’s diverse attractions also help increase the time people spend on the site. Integrated campaigns combining paid media, social media, PR and partnerships further bolster visibility and engagement across digital channels.”

Tourism Fiji’s chief marketing officer Srishti Narayan said the milestone highlighted their integrated marketing approach where digital, brand, and content synergize to promote Fiji as a premier destination.

“By strategically placing compelling content across high-impact paid media, social platforms, and partnerships, we ensure widespread visibility,” Ms Narayan said.

She said insights gained from digital interactions inform strategic decisions, ensuring we remain competitive globally and maintain Fiji’s appeal amid other destination choices.